In the consumer packaged goods (CPG) industry, packaging is often treated as a marketing decision first and a logistics decision second. But the physical format

Nine out of 10 new products fail. And yet, some elite brands consistently defy this trend. How? Winning brands use packaging as a cornerstone of their

“I didn’t really know exactly what I was looking at, but somehow and now I can say in hindsight—I got the chance in the 90s

Sampling isn’t just about giving something away for free - it’s a calculated marketing strategy. When done right, samples drive trial, boost brand recognition, and

Bottom Line: Packaging reflects your brand’s personality. Put your best foot forward with single-serve convenience. In my 45 years in the packaging industry, I’ve seen three levels

As my friend and colleague Carl Melville has been saying for many years, packaging is the Rodney Dangerfield of industries: it just doesn’t command enough

There were over 16 billion stick packs produced in the year 2021, and the need for innovative and cost-effective packaging only continues to grow. In

In the world of advertising and branding, few names shine as brightly as George Lois. Renowned for his groundbreaking work with iconic brands like MTV,

The right packaging is almost as important as the right product, especially when it comes to drink powders. How do you determine which packaging is

With a nearly 80 billion market size in 2023, drink powders are becoming increasingly popular for picky consumers. By 2032, that figure is expected to